San Francisco, CA | [email protected] | (919) 808 7497 | www.linkedin.com/in/martysteyn/ | www.martysteyn.com
Professional Summary
Innovative and data-driven Product Manager with 10+ years of professional experience leading cross-functional teams to deliver impactful outcomes. Proven track record of leveraging technology to drive user engagement, retention, and business growth. Adept at conducting user research, defining product strategy, and executing full product lifecycles in fast-paced, evolving environments. Skilled at aligning product vision with broader organizational goals and communicating to diverse stakeholders.
Education
| DUKE UNIVERSITY, The Fuqua School of Business
Master of Business Administration with MSTEM & Healthcare Sector Management certificate
Dean’s List. Class of 1988 Scholar. Entrepreneurship & VC Club. | Durham, NC
May 2021 |
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| ESSEC BUSINESS SCHOOL
Economy, Governance & Organization of International Sport certificate | France
Jan 2021 |
| NORTH-WEST UNIVERSITY
Honours in Bachelor of Commerce, Chartered Accountancy | South Africa
Mar 2012 |
Certificates
| DUKE UNIVERSITY
Machine Learning Foundation for Product Managers | Virtual
Jun 2024 |
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| VANDERBILT UNIVERSITY
Prompt Engineering for ChatGPT | Virtual
Sep 2023 |
Professional Experience
TIA | Principal Product Manager | San Francisco, CA | Jan 2023 - Present
- Led end-to-end product lifecycle for web-based scheduling software, from ideation and market research through launch and post-launch optimization, resulting in 21% boost in utilization
- Collaborated cross-functionally with engineering, design and data science teams to develop and execute strategically aligned 2023-2024 product roadmaps; achieved 80% of 2023 goals through prioritization and agile backlog management
- Conducted comprehensive user research and extensive SQL analyses on complex datasets to spearhead development of AI-powered member onboarding feature, increasing conversion by 2X driving significant member growth
- Leveraged machine learning techniques to develop Python-based predictive churn model (96% accuracy), collaborating with customer success to implement proactive engagement strategies, boosting retention by 12%
- Led integration of emerging technologies, partnering with chief architect to design and execute end-to-end integration with Stripe, reducing card decline rates by 34% and increasing revenue recovery by 3X
- Delivered monthly technical presentations to C-suite executives, effectively communicating complex product strategies and performance metrics to drive informed decision-making
PAYPAL | Technical Product Manager | San Jose, CA | 2020 - 2022
- Led user-research across various small and medium-sized businesses to inform development of innovative feature to sell products and services on social media channels, driving 29% surge in new user activation rates
- Collaborated with data science team to develop and A/B test “Next Best Action” model, analyzing over 100 million user interactions to personalize in-app experiences, leading to 20% increase in adoption rates and 7% increase in Total Payment Volume per user
- Partnered with product managers, design and engineering to lead the redesign of PayPal for Business web and mobile across multiple teams, increasing retention rates by 5% driving an estimated $92M additional revenue
- Developed 24-month mobile app strategy for PayPal's business apps, featured in VP of Product business review, demonstrating ability to align product vision with company's long-term goals